A few weeks back, at the World Economic Forum (WEF) meeting in Davos, Bill Gates said some surprising things. In the course of a 56-minute panel discussion the vaccine pusher extraordinaire admitted (starting at the 18:22 mark) that the Covid vaccines do not block infection and that the duration of whatever protection they bring to the table is extremely short.
He later talked (starting at 51:00 mark) of the absurdity of implementing any Covid passport program—and one can logically deduce any other measure to segregate the vaccinated from the unvaccinated—when the injections have shown no ability to do the least that one should expect from a vaccine: prevent infection and transmission.
These admissions violently kick the stool out from under the arguments made in favor of the more assaultive and damaging Covid “containment measures” taken in the past two years, many of which are still being pursued with pitiless vigor by public officials, CEOs, and educational “leaders” all around the world.
Are we to believe that Bill Gates had a sudden impulse to undermine all that he used his billions to mercilessly promote over the last two years? And that he was giving all those currently carrying out those plans permission to stand down?
It’s a nice thought. But I don’t believe it to be the case.
No. Bill was simply engaging in one of the more tried and true techniques of elite information management, the limited hangout, or what I prefer to call a drive to “save the frame” of an argument that is quickly taking on water.
Since Bill and many of the people he has paired up with to force the experimental and often harmful vaccines upon the world, effectively own or have donated untold amounts of money to many of the world’s more important media outlets, he knew beforehand that he did not have to worry much about his words being widely circulated.
And so it was. Only relatively small independent news gatherers took any note of what he said.
So who was he addressing his words to and why?
He was speaking to the fellow true believers and providing them with a rhetorical model for handling the loss of faith some among their ranks are having in the face of the vaccines’ abject failure.
The key to understanding the frame game here is the clause Gates uttered right before the “but” with which he introduced his truthful words about the “vaccines” pitiful infection-blocking capabilities and short duration of effectiveness: “The vaccines have saved millions of lives.”
Those familiar with the work of cognitive linguist George Lakoff, or the activities of pollster and so-called political wordsmith Frank Luntz will know what I’m talking about.
What these two men have in common—despite their divergent political allegiances—is their belief in the extraordinary power of rhetorical framing; that is, the tendency of the human brain to subordinate the careful analysis of empirically proven details to the embrace of an overarching cognitive metaphor that appeals to their deeper, if often unstated, cultural and emotional values.
It’s the difference between, for example: “The US invaded Iraq on false pretenses and destroyed it, killing hundreds of thousands of innocent people.” and “In its efforts to bring democracy to Iraq, the US made a number of tragic mistakes.”
The first states a bald empirical truth. The second obfuscates that crude reality and subordinates it to the noble vision, so cherished by Americans when contemplating their role in the world, of a country that is constantly helping people around the world to better their lives.
And with widespread imposition of mental frames like this through the media, “poof!” go all the gory, on-the-ground details, and with them more importantly, the need to actually interrogate what we did and how we might seek to repair the lives we broke.
Going back to Davos, Bill was effectively saying to his minions, “You are on a great moral crusade. We’ve had some small problems along the way, but don’t give up, because the world needs us to continue to be heroic and save more lives.”
And with that cognitive frame in place, any creeping doubts those in the audience might have about what they have done, and their future mission, disappear just like that.
We see the same gambit used when the US government inevitably links the apparent waning of the pandemic to the use of vaccines. Here, for example, is what the CDC said to CNN shortly after lifting requirement that US citizens be tested before returning home from foreign travels:
“The Covid-19 pandemic has now shifted to a new phase, due to the widespread uptake of highly effective Covid-19 vaccines, the availability of effective therapeutics, and the accrual of high rates of vaccine-and infection-induced immunity at the population level in the United States. Each of these measures has contributed to lower risk of severe disease and death across the United States.”
It’s no accident that the first factor adduced to explain the onset of happier days, the one that sets the frame for all that follows, is the “widespread uptake of highly effective Covid-19 vaccines.”
The goal here— as it was in the case of Gates at Davos—is to preserve, in the face of abundant empirical evidence to the contrary, the frame that presents the forced administration of vaccines as the great slayer of the pandemic and gifter of our vanquished freedoms, and to turn that suggestion into an established fact through constant repetition.
But, of course, neither Gates’s claim about the vaccines saving “millions of lives” nor the CDCs’ assertion that “widespread vaccine uptake” was the key reason for ending the pandemic are established facts. Far from it. Indeed, there are no scientific studies that l know of capable of authenticating either claim. But that’s just the point.
The elites that deign to rob us of our bodily sovereignty and so much more in the name of Covid, or whatever other “mortal health threat” that they choose to publicize next through their carpet-bomber control of most media, have all done their homework on the frame game and carefully tailor their communications to fit with its imperatives.
Unfortunately, most citizens are still not clued in to how it operates in their lives. Verbal details such as the ones cited above matter because they play an enormous role in establishing and maintaining what the now sadly tarnished Chomsky once brilliantly called the field of “thinkable thought” in our public discussions.
To open up that field we need to smash their frames. But to smash those frames we first need to admit they exist, and where we can go to find them.
About the Author
Thomas Harrington, Senior Scholar at the Brownstone Institute, is an essayist and Professor Emeritus of Hispanic Studies at Trinity College in Hartford (USA) where he taught for 24 years. He specializes in Iberian movements of national identity Contemporary Catalan culture. His writings are at Thomassharrington.com.
Image by World Economic Forum via Flickr, CC BY-NC-SA 2.0. Article cross-posted from Brownstone Institute.
Starting the Day With a Scripture-Inspired Roast Helps Center Your Thoughts on Eternal Truths Amid Temporal Pressures
The world can seem chaotic, especially right after we wake up. Many believers start their mornings reaching for something familiar — a hot cup of coffee — yet end up settling for mediocre brews that do little more than deliver a caffeine jolt. The daily grind of life, with its endless distractions, news cycles, and responsibilities, can leave even the most faithful feeling spiritually parched alongside their physical fatigue. What if your morning ritual could do more than wake you up? What if it could ground you in truth, nourish your body with exceptional quality, and quietly advance a kingdom purpose at the same time?
That’s the promise — and the reality — behind Promised Grounds Coffee. This Christian-founded company doesn’t just roast beans; it approaches every step as an act of worship and discipleship. By selecting only the top 10% of specialty-grade beans, ethically sourced from dedicated farmers in Central and South America, and small-batch roasting them with reverence in Austin, Texas, Promised Grounds delivers what many describe as the best coffee available — never burnt, never bland, but rich with origin stories and layered flavors that honor God’s creation.
From the vibrant Psalm 27 Roast (a light, bright medium option) to the bold yet peaceful 2 Timothy 1:7 Decaf, each bag carries a Scripture verse that turns your daily pour into a gentle reminder of faith. And through their Ounce Per Ounce Promise, every ounce of coffee you enjoy provides an equal ounce of clean water to families in need via partnership with Filter of Hope — literally brewing hope for body and soul, one cup at a time.
The challenge for today’s Christians runs deeper than finding a decent cup. In an age of convenience-driven consumerism, it’s easy to support companies that dilute values or remain silent on matters of faith. Many believers want their everyday choices — from what they drink to how they spend — to reflect discipleship rather than just convenience. Promised Grounds solves this by weaving Christian excellence into the entire process: beans nurtured with prayerful stewardship by farming families, roasted as an offering rather than a commodity, and packaged with Bible verses to encourage a mindset of gratitude and purpose from the first sip. Reviewers consistently praise the smooth, rich profiles — whether enjoyed black in a drip maker, iced on a warm day, or shared in fellowship — noting how the quality stands toe-to-toe with premium secular brands while delivering something far more meaningful.
This integration of faith and flavor addresses a real need in Christian households and ministries. Busy parents, church leaders, and remote workers alike report that starting the day with a Scripture-inspired roast helps center their thoughts on eternal truths amid temporal pressures. The coffee’s exceptional character — bright citrus notes in lighter roasts or deep chocolate undertones in bolder ones — comes from meticulous selection and careful roasting that respects the bean’s natural gifts rather than masking them. It’s the kind of coffee that elevates a simple quiet time, fuels productive workdays, or sparks meaningful conversations when shared at Bible studies or outreach events. And because it’s ethically sourced with integrity, every purchase supports sustainable livelihoods for farmers who treat their crops like family harvests.
For those leading churches or small groups, the impact multiplies. Promised Grounds offers bundles and options perfect for hospitality ministries, turning ordinary coffee service into an opportunity to point people toward the living water of Christ. Imagine greeting visitors with a warm cup whose very bag carries God’s Word — a subtle yet powerful witness that aligns with the Great Commission. The company’s Texas roots and commitment to “brewing hope” resonate especially with believers who value American enterprise paired with global compassion.
Of course, quality alone isn’t enough if the experience feels out of reach. Promised Grounds keeps it accessible with practical perks like free shipping on orders over $40, sample sets for discovering favorites, and thoughtful add-ons such as faith-themed mugs. Whether you prefer whole beans for fresh grinding, grounds for convenience, or even bulk options for larger households and ministries, the result is consistently superior coffee that makes discipleship feel integrated rather than added on.
As you consider how to align even the smallest habits with your walk with God, Promised Grounds Coffee stands out as a refreshing solution. It tackles the dual problems of subpar daily sustenance and disconnected consumption by offering a product that genuinely excels in taste while advancing a mission of clean water, farmer dignity, and scriptural encouragement. Believers who make the switch often describe it as more than a beverage upgrade — it becomes part of their rhythm of gratitude, a daily invitation to remember that every good gift comes from above.
If you’re ready to transform your mornings (and perhaps your church gatherings) with coffee that honors both exceptional craftsmanship and Christian values, I encourage you to explore what Promised Grounds has to offer. One sip at a time, you’ll be nourishing your body, refreshing your spirit, and participating in something far greater — all while enjoying what truly is among the best coffee available.
