(DCNF)—Ford Motors announced Wednesday that it is walking back several of its diversity, equity and inclusion (DEI) policies, making it the latest of a number of U.S. corporations to revoke similar measures.
Ford vowed to stop participating in “external culture surveys,” such as the Human Rights Campaign’s [HRC] Corporate Equality Index, promised it does not “use hiring quotas or tie compensation to the achievement of specific diversity goals” and said it would not use quotas regarding “minority dealerships or suppliers,” according to an internal memo sent to employees and obtained by conservative activist Robby Starbuck. The company is “mindful that [its] employees and customers hold a wide range of beliefs.”
“In the past year, we have taken a fresh look at our policies and practices to ensure they support our values, drive business results, and take into account the current landscape,” Ford CEO Jim Farley wrote in the memo.
Ford confirmed to the Daily Caller News Foundation that the letter was authentic and shared with its global employee network.
Here is @Ford’s full statement I received this morning. Sanity is coming for corporate America. pic.twitter.com/sqoJ8KPGHT
— Robby Starbuck (@robbystarbuck) August 28, 2024
The decision comes after a variety of other major U.S. corporations have dialed back DEI efforts in recent months.
Home improvement retailer Lowe’s announced that it would stop participating in the HRC survey and would no longer sponsor parades or festivals. Motorcycle manufacturer Harley Davidson discontinued its DEI function as of April and recently announced it no longer operates under DEI guidelines, while Brown-Forman — parent company of Jack-Daniel’s— closed its corporate DEI page and announced it was eliminating supplier diversity targets.
American Airlines, BlackRock and JPMorgan Chase also shifted stance on the topic, revising their DEI language to be less race-based after being threatened with discrimination lawsuits.
An April 2023 Bud Light advertisement featuring transgender activist Dylan Mulvaney resulted in a boycott that cost the parent company up to $395 million in U.S. sales and resulted in the exit of two Anheuser-Busch marketing executives.
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At Last, a Company With Integrity in the Gold IRA Industry
For several years, I’ve been vetting out precious metals companies in search of the best. I believe in gold and silver but it’s hard to find integrity in the Gold IRA industry. The vast majority operate with shady tactics and gigantic spreads that take advantage of Americans who simply want to protect their life’s savings.
I’ve found a handful that I like and I’ve worked with some of them. By no means would I “unrecommend” them because, again, I vetted them out and found them to be above the fold. Unfortunately, it isn’t hard to be better than the rest when the rest are so darn awful.
After years of searching, I finally found a company that truly operates with integrity. Augusta Precious Metals has three important attributes that set them far above the competition:
- Non-Commissioned Sales Team: I cannot stress how important and unique this is. With just about every other company in the Gold IRA industry, the sales teams make commission from every account they open. This means they steer their clients toward the gold and silver products with the highest commission. With Augusta Precious Metals, the team is solely focused on putting the best gold and silver for their clients into their IRA. They get paid to serve the best interests of the Gold IRA client, NOT their own commission pay.
- Incredibly Low Fees: Most Americans would be shocked if they knew the spread other Gold IRA companies charge. Augusta charges just 5% versus up to 45% elsewhere.
- No Pressure, No Gimmicks: There’s an understanding among most in the Gold IRA industry that fear and pressure is the way to go. Augusta Precious Metals takes a sober approach when working with clients because they hold integrity in the highest possible regard. This is why they don’t offer gimmicks like “free” or “bonus” silver. It’s also why they do not apply pressure tactics to get quick sales. Their educational and transparent approach to doing business is exceedingly rare in the Gold IRA industry.