The retail apocalypse is in full force in 2023 — and Amazon is only making it more deadly for many retailers. In recent years, the shopping behavior of consumers has dramatically changed. Nowadays, more and more people are entirely relying on the internet for any purchasing. And brick-and-mortar stores have been closing by the thousands as competition in the sector is getting tougher.
According to a Morgan Stanley analysis, Amazon accounts for almost a third of all retail sales and is responsible for half of the growth in the sector.
From household products to electronics, clothing, and groceries, everything is available on the platform, and that’s a huge advantage for the company. However, that is absolutely killing other brands that have been with us for decades, and many of them are at risk of going under this year amid a new wave of retail bankruptcies.
The megaretailer has been blamed for the downfall of major chains, forever changing the way we shop, and crushing millions of small businesses. But the truth is that the path to total Amazon domination is just beginning. One investment firm has even created a “Death by Amazon” index that tracks the stock prices of retail chains they believe are most threatened by the online retailer.
In 2017, the company at the top of the index was Toys R Us. Back then, the retailer was offering discounts to customers in an attempt to attract them back after Amazon made it all too easy to buy the hottest toys at the click of a button. But still, sales continued to decline by double digits, and in September of that year, the company filed for bankruptcy due to the $5 billion debt it had accrued.
Every year since then, the index has accurately forecasted which companies will be knocked down by Amazon, even predicting the demise of JPMorgan in 2020, and more recently, the collapse of Bed, Bath & Beyond. This year, many retail giants are reporting dropping sales, slower foot traffic, declining revenues, and announcing store closings. Hundreds of brick-and-mortar retailers are currently on Moody’s bankruptcy watchlist.
Blue Apron is one of them. Data shows that since Amazon’s acquisition of Whole Foods, Blue Apron has been hanging by a thread. Since 2021, the company is on a bankruptcy watchlist, and the non-essential service is likely to get hit hard as the downturn unfolds.
Macy’s is also seen as another potential victim of the ‘Amazon effect’ in 2023. The department store has been declining for a while, and Amazon’s growth has hastened its downfall. Hundreds of Macy’s stores have disappeared since the pandemic, sales are down, and the outlook remains discouraging for the retailer.
Retail experts suggest that the biggest bankruptcy of the year was also fueled by Amazon. For years, Bed Bath & Beyond was struggling with falling profits, and the home furnishing sector has been feeling the squeeze since the e-commerce company started offering free shipping to many shoppers. In April, the brand filed for bankruptcy and closed 360 stores nationwide.
All of this shows that the impact of the Amazon Effect has been undeniable. Amazon is putting its flag in the ground in one industry after another, cementing its role as the global leader in virtually everything.
Many companies are now gone, due in part to pressure from the online retailer that’s upended the American retail landscape. And if others figure out a solution fast, they might be the next stores destroyed by Amazon.
Article and video cross-posted from Epic Economist.
Two Storms, One Harvest
Every food crisis in living memory has been a one-shock event. The 2008 price spike was a commodity bubble. The 2020 shortages were a logistics failure. The 2022 grain scare was a war on one exporter’s ports. Each time, the system bent, adjusted, and recovered, and each time the experts assured us afterward that global markets are simply too big and too diversified to fail.
What nobody in Washington seems eager to discuss is that 2026 is shaping up to be something the modern food system has never actually faced. Two independent shocks, one climatic and one geopolitical, are converging on the same harvest cycle at the same time. Not sequentially. Simultaneously.
Start with the weather. The Pacific Ocean is currently building toward what forecasters now openly call a record event. NOAA’s Climate Prediction Center puts the odds of at least a strong El Niño near 88 percent, with roughly two in three odds it reaches “very strong” status, the tier reserved for perhaps three or four events in the entire satellite era. Every major global model now projects a median peak in Super El Niño territory, and most of them project it exceeding the 2015-16 event, which until now held the modern record. Sea surface anomalies were already brushing the super threshold in mid-July, months before these events normally peak. The atmosphere has already shifted into El Niño mode, and the event is forecast to crest in late fall and early winter.
This is not about “climate change.” It’s about the standard cycles of weather, and the cycle we’re currently in is one that has likely devastated societies in the past. We’re better prepared as a society today, but not all Americans are equally prepared.
Serious households have started doing the quiet math on their own. Grocery bills tell part of the story, and the forecast maps tell the rest, which is why long-term food storage has moved from fringe hobby to mainstream line item in the family budget, with established suppliers like Heaven’s Harvest seeing demand from people who five years ago would have rolled their eyes at the idea. That instinct is not paranoia. It is pattern recognition, and the pattern is worth walking through carefully.
Editor’s Note: Heaven’s Harvest IS a sponsor, but the warnings of this article are real and would be written even if we didn’t have a survival food sponsor. With that said, those who take advantage of what they offer can use promo code “Patriot” for 15% off.
The Fertilizer Clock Is Already Running
While the Pacific warms, the second shock has been unfolding in the Strait of Hormuz. The conflict with Iran turned the world’s most important energy chokepoint into a contested waterway, and the consequences reach far beyond the gas pump. Roughly a third of global fertilizer trade moves through Hormuz, and the disruption sent urea prices up 86 percent year over year by March, with a 53 percent jump in a single month.
The World Bank projects energy prices rising about 24 percent in 2026 and fertilizer about 31 percent. By its own accounting, fertilizer prices ran 35 percent higher in the first five months of this year than the same period last year.
Here is the mechanism the nightly news will not explain. Fertilizer is not a grocery item. It is a time-delayed input. The nitrogen a farmer in Iowa or Punjab could not afford to apply this spring does not show up as a problem this spring. It shows up as a thinner harvest six to twelve months later.
The World Bank’s own food security brief concedes that the effects of reduced applications earlier this season “are likely to become visible only later in harvest outcomes.” Translate that from institutional language into plain English and it means this. The damage is already done, it is already in the ground, and we are simply waiting for it to arrive on the shelf.
Now check the calendar. Six to twelve months from the spring planting season lands us squarely in late 2026 and early 2027. Which is precisely when the strongest El Niño in the instrumental record is forecast to peak, bringing its signature droughts to Southeast Asia, Australia, southern Africa, northern Brazil, and South Asia, the very regions that grow the world’s rice, sugar, and oilseeds.
The World Bank warns openly that a strong El Niño “could disrupt multiple crop belts simultaneously” on top of the conflict-driven input costs. Their baseline projection assumes the Middle East disruptions ease by autumn. What in the last two years of Middle East history suggests that assumption is safe?
The System Has No Slack Left
The comfortable answer is that global markets always adjust. But adjustment requires slack, and the slack is gone. Global cereal production is expected to decline from last year’s records even before El Niño does its work. The UN World Food Programme, hardly a den of right-wing preppers, is calling this the most significant disruption to its supply chains since Covid and the invasion of Ukraine, and its supply chain director put the stakes bluntly.
Today’s supply chain challenges are tomorrow’s hunger crisis.
There is also a political dimension that markets cannot price. When food gets scarce, governments do not behave like economists. They behave like politicians. Export bans, hoarding mandates, and panic buying at the national level turned the modest rice shortfall of 2008 into a global crisis, and analysts are already warning that import-dependent nations are the first dominoes.
The 2015-16 Super El Niño, a far weaker event than what is now forecast, threw tens of millions into food stress across Africa and Asia. This one is projected to be stronger, and it arrives with fertilizer already rationed by price and shipping lanes already contested by missiles.
What Joseph Knew
Scripture does not treat preparation for lean years as faithlessness. It treats it as wisdom delivered in advance to those willing to act on it.
Behold, there come seven years of great plenty throughout all the land of Egypt: And there shall arise after them seven years of famine; and all the plenty shall be forgotten in the land of Egypt.
Joseph did not respond to that warning with a hashtag or a committee. He stored grain during the years of abundance, and when the famine came, Egypt stood while its neighbors begged. The lesson is not that famine is certain. It is that the time to prepare is precisely when preparation still looks optional.
Nobody who filled a pantry in a year of plenty has ever regretted it, and nobody standing in an empty aisle has ever been glad he waited for certainty.
None of this calls for panic, and panic is the enemy of sound judgment anyway. It calls for the same unglamorous prudence our grandparents considered ordinary. Keep some cash margin, know your local growers, and put real food in deep storage while it is cheap and available, because the entire arc of this story is that cheap and available is a closing window.
Families looking for a straightforward place to start can visit Heaven’s Harvest and use promo code Patriot for 15 percent off long-term storable food. The forecasts may yet soften, the strait may yet reopen, and we should pray they do. But hope is a fine thing to hold and a foolish thing to eat.
