Crisis communications is the art of the narrative. You can never make the misdeed completely vanish (“Dammit, Jim! I’m a PR pro, not a magician!”), so instead you craft and popularize a new storyline that explains it on your own terms. That’s why crisis communications is also the art of the redirect.
Here’s how you do it: Out of all the facts, assumptions, smoke, and substance we’ve got to work with, what’s the most positive — and the most believable — storyline we can write?
Believability is key!
A wonderful, heartwarming tale about you rescuing orphans, adopting crippled puppies, and housing war widows isn’t helpful unless your audience believes it.
So you agree on the best possible story. Next, you determine the ideal spokesperson to propagate it, and boom: There ya go. The rest is just media tactics. But the heart of crisis communications is ALWAYS the story. All the clever, crafty PR tricks won’t matter if your story is lousy. […]
— Read More: pjmedia.com
Controlling Protein Is One of the Globalists’ Primary Goals
Between the globalists, corporate interests, and our own government, the food supply is being targeted from multiple angles. It isn’t just silly regulations and misguided subsidies driving natural foods away. Bird flu, sabotaged food processing plants, mysterious deaths of entire cattle herds, arson attacks, and an incessant push to make climate change the primary consideration for all things are combining for a perfect storm to exacerbate the ongoing food crisis.
The primary target is protein. Specifically, they’re going after beef as the environmental boogeyman. They want us eating vegetable-based proteins, lab-grown meat, or even bugs instead of anything that walked the pastures of America. This is why we launched a long-term storage prepper beef company that provides high-quality food that’s shelf-stable for up to 25-years.
At Prepper All-Naturals, we believe Americans should be eating real food today and into the future regardless of what the powers-that-be demand of us. We will never use lab-grown beef. We will never allow our cattle to be injected with mRNA vaccines. We will never bow to the draconian diktats of the climate change cult.
Visit Prepper All-Naturals and use promo code “veterans25” to get 25% off plus free shipping on Ribeye, NY Strip, Tenderloin, and other high-quality cuts of beef. It’s cooked sous vide, then freeze dried and packaged with no other ingredients, just beef. Stock up for the long haul today.
