Crisis communications is the art of the narrative. You can never make the misdeed completely vanish (“Dammit, Jim! I’m a PR pro, not a magician!”), so instead you craft and popularize a new storyline that explains it on your own terms. That’s why crisis communications is also the art of the redirect.
Here’s how you do it: Out of all the facts, assumptions, smoke, and substance we’ve got to work with, what’s the most positive — and the most believable — storyline we can write?
Believability is key!
A wonderful, heartwarming tale about you rescuing orphans, adopting crippled puppies, and housing war widows isn’t helpful unless your audience believes it.
So you agree on the best possible story. Next, you determine the ideal spokesperson to propagate it, and boom: There ya go. The rest is just media tactics. But the heart of crisis communications is ALWAYS the story. All the clever, crafty PR tricks won’t matter if your story is lousy. […]
— Read More: pjmedia.com
What Would You Do If Pharmacies Couldn’t Provide You With Crucial Medications or Antibiotics?
The medication supply chain from China and India is more fragile than ever since Covid. The US is not equipped to handle our pharmaceutical needs. We’ve already seen shortages with antibiotics and other medications in recent months and pharmaceutical challenges are becoming more frequent today.
Our partners at Jase Medical offer a simple solution for Americans to be prepared in case things go south. Their “Jase Case” gives Americans emergency antibiotics they can store away while their “Jase Daily” offers a wide array of prescription drugs to treat the ailments most common to Americans.
They do this through a process that embraces medical freedom. Their secure online form allows board-certified physicians to prescribe the needed drugs. They are then delivered directly to the customer from their pharmacy network. The physicians are available to answer treatment related questions.
