The Disney+ streaming service is reportedly facing an exodus of advertisers from its ad-supported tier after subscriptions failed to meet expectations and several high-profile Star Wars and other Lucasfilm series flopped with viewers.
Launched to drive more revenue into Disney’s coffers, the ad-supported tier of Disney+ is struggling to hold onto advertisers who have become disenchanted with the platform, according to a recent report from an anonymous advertising professional known as “Kiss My Grits” (“KMG”), who was featured on the Valliant Renegade YouTube channel.
“The ad tier subscription numbers are nowhere near what they assumed they were going to get,” KMG said in the video.
KMG also alleged that Disney+ has failed to deliver the promised number of ad impressions to certain advertisers.
“So they’re under-delivering by vast amounts on several of the campaigns that are running on that platform. And and as a result of what is happening is the advertisers are obviously not very happy. And so they are pulling money from those campaigns. They’re saying, ‘All right if you’re not meeting the delivery that you promised me, I’m placing that money elsewhere.’” […]
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