United States politicians and their supporters spent a record of nearly $11 billion in political advertising this election cycle, including more than $3 billion on the presidential election alone, AdImpact reported Friday.
The high price tag, which saw Democrats outspending Republicans, is an increase from the $9 billion groups and politicians spent in 2020, according to NBC News. The presidential race saw the highest price tag, but down-ballot races and the Senate were also pricey at approximately $2.9 billion and $2.6 billion respectively.
In the presidential race, Vice President Kamala Harris’ campaign, joint fundraising committees aligned with the campaign, and the Democratic National Committee, spent a cumulative $880 million since the start of 2023. Her campaign, allies, and outside groups together spent almost $1.8 billion on advertising.
President-elect Donald Trump’s campaign, joint fundraising committees, and the Republican Party spent roughly $425 million on ads. Pro-Republican outside groups plus the campaign spent $1.4 billion.
For the Senate races, Democrats and pro-Democratic outside groups spent $1.4 billion, and Republicans and their groups spent $1.2 billion. But the most expensive race was in Ohio, where Republicans dumped more than $538 million on the race between incumbent Democratic Sen. Sherrod Brown, and challenger Bernie Moreno, who won the race. […]
— Read More: justthenews.com
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