The Kamala Harris campaign has created a digital operation with over 175 staff members to attack former President Donald Trump online. The Harris campaign has recruited an army of GenZ staffers from Harris for President and the Democratic National Committee to target voters ahead of November.
A spokesperson for the Harris campaign told Axios that the digital team is focused on using social media to “break through a challenging media environment to reach the voters who are most difficult to reach.” The digital mobilization team’s “rapid response” accounts are responsible for reacting to and capitalizing on trends and key moments in real-time, often without approval from higher-ups, the spokesperson said.
The digital team has tapped hundreds of online creators and influencers to create fundraising content and develop social media posts. According to Federal Election Commission (FEC) filings disclosed by investigative reporter Lee Fang, Democratic super PACs and other groups have shelved out millions of dollars in payments to influencer marketing agencies.
The Harris campaign issued a $1.9 million check to Village Marketing Agency, which is a prominent firm for booking social media influencers. It’s the campaign’s largest non-advertising payment this election cycle, so far. The company, which is part of the marketing conglomerate WPP Group, is working to recruit 5,000 social media influencers to promote Vice President Harrs’s presidential campaign, as per the New York Post. […]
— Read More: thepostmillennial.com
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