Texas has launched a billboard campaign in four Central American countries that uses pointed language — some of it brutally frank — to scare away would-be illegal immigrants from trying to make the dangerous journey into the United States.
“[The billboards] give potential illegal immigrants thinking of leaving their home country — and those already on the way — a realistic picture of what will happen to them on their journey or if they illegally cross into Texas,” Gov. Greg Abbott said at a Thursday press conference. “These billboards tell the horror stories of human trafficking. They implore those people in Central America to consider the violent, horrific realities of what will happen to the women and children they bring with them.”
Budgeted for approximately $100,000, the campaign has already placed 40 billboards in El Salvador, Guatemala, Honduras, and Mexico, along with some along the Mexican frontier. Consistent with Mexico’s role as a conduit that funnels immigrants from all over the world, many of the billboards use languages other than Spanish, including Arabic, Russian and Chinese.
With harsh messaging reminiscent of what some countries mandate for cigarette packaging, some of the 14 billboards unveiled on Thursday are viscerally brunt. They stoke fears not only imprisonment or kidnapping, but of wives and daughters being impregnated by rapists. Here’s a sampling:
“How much did you pay to have your daughter raped? Many girls are raped by the coyotes you hire.” […]
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